Scott Sherrard was delighted recently to act as conference moderator for the annual conference of AITO, not least because it was held in Estoril. This is the third AITO conference that he has moderated and its theme was Responsible Tourism, an area of growing importance for all of us and one in which AITO's members are justly proud to lead the way.

This call to action, developed by the Cambridge Centre, will soon be widely recognised at the heart of a campaign to significantly increase activity across the population. As levels of obesity and physical inactivity continue to soar in the UK and indeed throughout the world, we need a revolution in behaviour to give us hope for the future.

You may have read recently that some academics have suggested that the Blarney Stone kissed by over 400,000 visitors every year isn't the real thing. That of course is Baloney not Blarney. For the real story, can we suggest you click on www.blarneycastle.com ? The re-branding of the Castle is indeed new and, like all the copy on the website, was produced by the Cambridge Centre.